F & M

F & M like to take creative risks, risks that are based on simple fact that style must be unique and innovative. The concept of style is taken from the true college lifestyle, a marketing mix that has continually proven successful.

The union of various elements determines not only the product but also a specific point of reference to a specific lifestyle. These elements are thriving as a result of a marketing mix based on true vintage college and American culture with reference to the 1950's and 1970's.

The Brands name goes back to the founding of the F & M College in 1787 in Lancaster USA

For the company the word 'vintage' refers to the continued search for clothing and personalization in order to express one's identity. The vintage T Shirt or sweatshirt becomes a memory of a moment in one's life, an item that improves with age, just like a fine wine. The brands vintage collection was born from extensive research into second hands resources in Pasadena, Tokyo and the big city streets. The style is based on curiosity, life experiences and imagination

The collection is divided into four distinct lines:

Red Label,

Black Label,

Basic

Black Pyramid.