GIO GOI
GIO GOI ' ...it is what it is'
THE FACE magazine voted it the Best Selling Label and when Vivienne Westwood cited the trend as an inspiration the whole of the fashion world sat up an listened. Stars of fashion, music and media where banging on the door to associate themselves with the brand. It has become a global success by musicians such as AMY WINEHOUSE, PETE DOHERTY and OASIS all endorsing the brand.
Rock star Pete Doherty has signed a deal to design a range of clothes for Manchester based cult fashion label GIO-GOI.
The Babyshambles and ex-Libertines singer collaborated with MTV to produce a fly on the wall documentary ' Pete Doherty in 24 Hours in conjunction with GIO GOI' . The program followed Pete as he prepared for a live performance in London in conjunction with a GIO GOI Fashion show.
The program showed Pete as an artistic and talented musician with endearing qualities. If GIO GOI is the rock bands favorite with it's style and attitude then who better to promote the brand than Pete Doherty.
In the past Gio-Goi have signed rock bands Oasis and New order for their publicity campaigns.
THE LOOK SPRING/ SUMMER 09 COLLECTION
Pop Idols of the past feature on a range T shirts, icons such as Rotten, Bowie, Presley and Hendrix. The classic White Label moves on and becomes ROCK&ROLLMODELS. These come in a variety of summer colours together with black and white.
The GIO GOI Spring/Summer 09 Jackets have been designed with fabric detail. Resting in the area of performance wear GIO GOI Jackets have the designer look and the attitude GIO GOI exudes.
Gio Goi Jackets Spring/Summer 09 Collection Gio Goi Glockner Black Jkt £85.00 Gio Goi Stream Black Jkt £ 54.00 Gio Goi Zagros Black Jkt £65.00 Gio Goi Schell Black Jkt £79.00 Gio Goi Waring Black Jkt £73.00 Gio Goi Perflex White Jkt £59.00 Gio Goi Hawker Black Jkt £55.00