Hudson Jeans
Hudson Jeans may be an LA label, but it's brand ethos is very much based on a distinctly British identity, signified by it's Union Jack company logo and cool and laid back attitude.
Hudson was founded in 2002 by CEO Peter Kim, who also founded the street wear brand DrunknMunky. Georgia May Jagger will be fronting the next ad campaign. It is the first model job for the 17 year old and the campaign aims to capture and convey the 'born in California and roots in London' identity of the brand.
Peter Kim is extremely passionate about the brand and about denim 'We're very focused, and almost neurotic about pre-production and to find out how to achieve the best fit, fabric research and general appearance'